By: Buz Deliere | February 15, 2023
On Wednesday, Twitter made history by becoming the first major social media platform to open its doors for cannabis companies to advertise their brands and products in America. This groundbreaking move paves a new era of potential business opportunities for both stakeholders and consumers alike.
After being among the first to allow advertising for hemp-derived CBD topical products, social media giant Twitter has gone one step further - becoming a platform that allows cannabis companies to promote their businesses despite it being federally illegal. In comparison, other sites like Facebook and Instagram maintain strict no-cannabis policies.
As support for cannabis legalization continues to grow, more US states are embracing the trend and joining in on recreational pot sales. Currently, 21 of them have made it legal - a number that is only expected to increase. Oklahoma has its chance to be the next state to pass recreational use in March during a special election.
Twitter has announced that it will now allow cannabis companies to advertise on its platform, provided they obtain proper licensing and adhere to certain restrictions. This includes passing through an approval process as well as targeting only their permitted jurisdictions - with strict measures in place such as not marketing towards individuals under 21 years of age. You can read their new policies HERE!
Cannabis companies are quickly adapting to Twitter's new changes, with Trulieve Cannabis Corp (TRUL.CD) leading the way by launching a multi-state campaign on Wednesday. This shift highlights how cannabis businesses remain adaptable and continue to stay ahead of evolving digital trends in marketing their products.
With other social media companies restricting advertising for cannabis companies Twitter will stand out and reap the benefits. It will be interesting to see how long it takes for the other social media outlets to adapt to the changing stance on cannabis consumption and allow advertising for legal cannabis companies on their platforms.