Snoop's Death Row Records is Back, and This Time It's in the Weed Business

By: Marie Scarci | December 29, 2022

Hip-hop legend Snoop Dogg has unveiled his newest venture - a cannabis label that is sure to set the industry ablaze! With its iconic logo and creative video from artist MylarMen plus a soundtrack by Kevin Gilliam aka DJ Battlecat, this move marks yet another milestone for one of rap music's greatest. The label promises pre-rolled cannabis in an effort to make capitalizing on marijuana, not just enjoyable but accessible as well.

Snoop Dogg is launching a new era of his Death Row empire with the debut of their cannabis division. In doing so, he'll bring to life one more way for fans and consumers alike to experience cannabis.

The first edition of the limited-run drop is arriving in style, with a commemorative metallic bag featuring an iconic hooded prisoner figure seated atop an electric chair on its front.

Snoop Dogg has appointed AK, a cannabis cultivator and industry insider from the West Coast with an impressive pedigree in growing rare strains like RS11, Studio 54, and Shirazi. His work alongside WizardTrees earned him recognition as one of the most respected figures within California's burgeoning cannabis market.

Death Row Cannabis is about to make its grand entrance into the world of retail. Starting next week, select Cookies California stores in Brentwood, San Bernardino, and San Diego will be offering this highly anticipated product— with more locations and states on the horizon!