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Are Cannabis Stock Buybacks a Sign of Market Maturity?


The cannabis industry, long seen as a volatile and nascent market, might be showing signs of maturity as companies like Verano Holdings Corp. announce significant share buyback programs. Verano’s recent declaration to repurchase up to $50 million worth of its stock marks a potentially transformative moment for the sector, suggesting that cannabis companies could be adopting strategies typically seen in more established industries.


Stock buybacks, a common maneuver in mainstream markets, involve a company repurchasing its own shares to reduce the number available on the open market. This can increase the value of the remaining shares and return capital to shareholders. Despite their prevalence in other sectors, buybacks have been relatively rare in the cannabis space. However, industry analysts at Viridian Capital Advisors believe that might be about to change.


Viridian’s analysis highlighted that Verano’s move “makes abundant sense,” especially considering the company’s robust cash reserves of nearly $200 million at the end of March and its stock price, which remains undervalued despite a slight uptick following the Drug Enforcement Administration’s (DEA) announcement to potentially reclassify cannabis to Schedule III. The firm speculates that other major players, such as Trulieve Cannabis Corp. and Cresco Labs Inc., might soon follow suit, given their strong financial positions and liquidity.


The decision by Verano to initiate a buyback program is reminiscent of earlier instances within the industry. In 2021, Ayr Wellness Inc. approved the repurchase of up to 5% of its shares to boost stock value. Similarly, Green Thumb Industries allocated up to $50 million for a buyback program last year, while Turning Point Brands also engaged in buybacks, repurchasing 72,545 shares for $2.1 million.


These strategic moves are not just about immediate financial gain; they signify a broader shift towards stability and confidence in the cannabis market. By repurchasing shares, these companies signal to investors that they believe their stock is undervalued and that they have sufficient financial health to invest in themselves. This is a tactic widely used in more mature industries to instill confidence and demonstrate long-term viability.


Comparing this trend to established sectors, such as technology or pharmaceuticals, reveals interesting parallels. In these industries, stock buybacks are a routine part of financial strategy, used to manage earnings per share, return surplus cash to shareholders, and indicate confidence in the company’s future prospects. The adoption of similar strategies by cannabis companies suggests that they are beginning to reach a level of operational maturity where such financial tools are not only viable but prudent.


However, it’s essential to recognize the unique challenges the cannabis industry faces. Regulatory uncertainties, market fragmentation, and evolving legal landscapes still pose significant risks. Thus, while buybacks may indicate maturity, they are also a calculated risk by companies betting on their continued growth and market stabilization.


If Verano’s strategy proves successful, it could set a precedent for other cannabis companies, potentially leading to a wave of buyback programs. This would not only help bolster individual stock prices but could also contribute to a more stable and mature cannabis market overall.


Is the cannabis industry finally maturing with the adoption of stock buybacks?

  • Yes, it shows growing stability and confidence.

  • No, it’s still too volatile and uncertain.

  • It depends on how successful these buybacks are.

  • I'm not sure, need to see more evidence.



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