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Gwyneth Paltrow's New Secret Venture: Taking Over California's Cannabis Industry

Photo: Instagram

Actress-turned-wellness guru Gwyneth Paltrow is taking the cannabis industry by storm in California. She is joined by other celebrities who are jumping into the industry, Paltrow is backing a THC-infused sparkling water brand, CANN, which is dominating the market bringing in about $750,000 in sales each month.

Cann, the cannabis-infused beverage company, offers a range of sparkling waters in intriguing flavors. Among them, the blood orange cardamom flavor stands out as a crowd-pleaser, receiving nearly 160 rave reviews on the official website. Additionally, customers can enjoy the refreshing taste of lemon lavender, grapefruit rosemary, and the bold combination of pineapple and jalapeno.

Cann's new bubbly beverage has as low as 2 milligrams of THC and 4 mg of CBD per serving, and that's not all, they also offer Hi Boys for a stronger kick or grab a Roadie for a more convenient canless option.

Iron Man star Gwyneth Paltrow has joined forces with entrepreneur Luke Anderson, co-founder of Cann, a prominent brand in the cannabis industry. Anderson successfully persuaded Paltrow to invest in his company's $5 million seed round, despite her initial reluctance. Delighted with her decision, Paltrow has now not only endorsed the brand but also become its biggest celebrity investor of 2020.

But Paltrow isn't the only celebrity showing faith in Cann. The brand has also secured investment capital from actress Rebel Wilson, Ruby Rose, and former NBA player Baron Davis. With such high-profile supporters backing it, Cann is well-poised for further success and growth.

With its celebrity backing and promising sales figures, Cann is a rising star in the burgeoning field of cannabis-infused beverages. Its unique flavors, various potency options, and the strong endorsement of Gwyneth Paltrow and other high-profile celebrities have positioned it to potentially dominate the market.

As cannabis becomes more widely accepted and its use expands, companies like Cann, which are at the forefront of innovation, are not just changing the cannabis industry, but they're also helping to shape the future of personal wellness and recreational drinking.

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